The Client
Dinosaur World is a walk-through prehistoric park in Plant City, one of the area's best-known family attractions and a stop that draws visitors from across Central Florida and beyond. It's the kind of business that lives and dies by how well it's represented — the photos and video have to actually capture what a visit feels like, the branding has to hold up next to national attractions competing for the same families, and the advertising has to reach people who are already planning a day out.
We've worked with Dinosaur World across several parts of their marketing: content production, day-to-day media management, branding, and cable advertising. Rather than handing those pieces to separate vendors, they've kept it with one team so everything stays consistent and nobody has to play translator between an ad agency, a video crew, and a designer.
Content Production
We regularly shoot on-site at the park — photo and video content that gets used across their website, social channels, and advertising. That includes seasonal content tied to their calendar of events, general park footage that shows the scale and detail of the exhibits, and shorter clips built specifically for social media, where attention spans are short and the first two seconds matter most.
Because we shoot for them on an ongoing basis rather than as a one-off project, we know the park, we know what's changed since the last visit, and we know what's already been used so new content doesn't feel repetitive. That familiarity saves time on every shoot day and keeps the content library feeling current instead of stale.
Media Management
Beyond producing content, we help manage where it goes and how it's used. That means organizing the library of photo and video assets so the right piece is easy to find when it's needed, keeping their online presence active with regularly refreshed content, and making sure what's public actually reflects the current state of the park — current hours, current exhibits, current events.
A lot of attractions end up with marketing that quietly goes stale because nobody owns the job of updating it. Ongoing media management is how we keep that from happening for Dinosaur World.
Branding
We've also worked on branding and design elements for Dinosaur World — the kind of graphic design work that shows up everywhere from signage to social posts to printed materials. Consistent branding matters more for an attraction than most businesses realize, because families are deciding whether to trust a park with their kids and their afternoon based on how put-together it looks before they ever walk through the gate.
Cable Advertising
We help place Dinosaur World's commercials on local cable, getting their content in front of the households most likely to actually visit. This is where content production and media buying meet — the footage we shoot throughout the year becomes the raw material for commercials that run seasonally, timed around school breaks, holidays, and the times of year families are actively looking for things to do nearby.
Handling the content and the cable placement together means the commercials always reflect what the park actually looks like right now, not footage that's years out of date.
The value of this kind of relationship isn't just the individual pieces of content — it's not having to re-explain the park, the brand, or the goals every time a new project comes up.
Why This Works
Dinosaur World is a good example of what we do best: becoming the ongoing media team for a business, rather than a vendor they call once a year. Content, branding, and advertising all inform each other, and keeping them under one roof means the work stays consistent, the turnaround is faster, and nobody on their team has to manage three different relationships to get one cohesive result.
Have a similar mix of needs — content, branding, and advertising all in one place? Tell us about your business →
